IT-SHOP-ONE.RU

Stephanie Diamond Digital Marketing All-in-One For Dummies

Digital Marketing


Digital Marketing

899 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

799 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

2199 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

1199 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

1199 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

2299 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

1199 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

1199 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

2299 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

2199 RUR
Printbar

Printbar / / похожие

Подробнее

Digital Marketing


Digital Marketing

799 RUR
Printbar

Printbar / / похожие

Подробнее

Annmarie Hanlon Digital Marketing


An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and t he latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters:   Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

3149.61 RUR

/ / похожие

Подробнее

Milton Kotler Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing


The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.<b>Contents:</b> <ul><li>Marketing Environment in the Digital Transformation</li><li>Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing</li><li>Recognize in the 4Rs: Digital Profiling and Recognition of Consumers</li><li>Reach in the 4Rs: Coverage and Arrival of Digital Information</li><li>Relationship in the 4Rs: Establishing a Basis for Continuous Relationship</li><li>Return in the 4Rs: Making Deals and Profits</li><li>Big Data Marketing Platforms: Applications of Big Data in Marketing</li><li>Content Strategy of Digital Marketing</li><li>Organizational Platform for Digital Marketing</li><li>Management and Measurement of the Performance of Digital Marketing</li></ul><br><b>Readership:</b> CEOs, CMOs, entrepreneurs and senior executives.Marketing;Strategy;Digital Era;4R;Recognize;Reach;Relationship;Return;Digital Transformation;Data;Technology;Growth;Kotler;Tiger Cao;Sam Wang;Collen Qiao0<b>Key Features:</b><ul><li>In «digital society», all CEOs and senior marketing executives are faced with how to change strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet</li><li>Authors tried to answer those questions and perceive what has changed and «what remains unchanged» in digital marketing</li><li>Rolling out digital strategy is not to disrupt existing marketing strategies, but to complement, integrate, and develop the two at the same time</li><li>The writers provide detailed discussion and practical analysis on whether marketing should serve digital technologies or vice versa in the digital age</li></ul>

1997.31 RUR

/ / похожие

Подробнее

Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns


The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

3840.99 RUR

/ / похожие

Подробнее

Ryan Deiss Digital Marketing For Dummies


Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

2303.83 RUR

/ / похожие

Подробнее

Mark Pollard Salesforce Marketing Cloud For Dummies


Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

2073.37 RUR

/ / похожие

Подробнее

Ryan Deiss Digital Marketing For Dummies

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative


Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

2150.95 RUR

/ / похожие

Подробнее

Ryan Deiss Digital Marketing For Dummies


Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

2371.89 RUR

/ / похожие

Подробнее
it-shop-one.ru — Каталог цен и описаний на компьютерную и бытовую технику, товары для офис и дома, электронику, товаров для сада и дачи. Мы занимаемся поиском лучших цен в интернет магазинах по всей России, знаем где купить Stephanie Diamond Digital Marketing по оптимальной цене в онлайн-магазинах. На нашем сайте it-shop-one.ru предоставлена вся необходимая информация для правильной покупки Stephanie Diamond Digital Marketing — фотографии товаров, отзывы пользователей, поиск по модели и производителю, наименованию или модели, инструкции по эксплуатации, а так же экспертные обзоры, сайты предлагающие покупу онлайн с доставкой заказа в ваш город.